FOY + Kikits

The Company

FOY is a women-owned premium dealcoholized wine company based in California. Founded with a mission to create sophisticated alcohol-free alternatives that don't compromise on taste or quality, FOY has quickly gained popularity among the sober-curious community and those looking to enjoy wine without the effects of alcohol.

With their flagship Chardonnay and newly introduced Rosé, FOY has established a unique position in the growing market of dealcoholized beverages, hosting numerous tasting events, launch parties, and pop-up experiences throughout the year.

The Challenge

As FOY began to scale their events and brand experiences across multiple locations, they faced several challenges with their event management:

• Managing registrations for their rapidly growing tasting events and product launches became increasingly complex
• Collecting attendee information and preferences was manual and time-consuming
• Tracking sales from events versus online channels was difficult with their existing systems
• Creating personalized marketing for past attendees was challenging without a unified customer database

With plans to expand their in-person experiences and retail partnerships, FOY needed a comprehensive solution that could scale with their growing business and provide a seamless experience for event attendees.

The Solution

In early 2023, FOY partnered with Kikits to implement an integrated ticketing and event management system that addressed their specific needs:

The Kikits platform allowed FOY to create a consistent, premium experience for their events while integrating seamlessly with their existing e-commerce infrastructure for merchandise and wine sales.

The Results

Since implementing Kikits, FOY has experienced significant improvements in their event operations and marketing effectiveness:

• Streamlined check-in process reduced wait times by 75%, enhancing the customer experience
• Captured valuable customer data that has informed new product launches and marketing strategies
• Increased direct-to-consumer sales through targeted post-event email campaigns
• Expanded their event offerings from local tastings to nationwide pop-up experiences with consistent branding

Looking Ahead

With the successful implementation of Kikits for their event management, FOY is now planning to expand their use of the platform in several ways:

• Launching a membership program for VIP access to exclusive tastings and early product releases
• Integrating the ticketing platform with their loyalty program to reward frequent event attendees
• Expanding their event offerings to include virtual tastings with at-home kits shipped to participants